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Ad Design

Role

Graphic Designer

Approach

The process involved creating multiple versions, incorporating client feedback, and refining the design. I used PT Serif for body text and ITC Avant Garde Gothic Pro Bold for headlines, balancing readability with visual appeal. The color scheme, drawn from the client's logo, reinforced brand identity. The final product was a clean, well-organized representation of the brand and its services, showcasing my ability to adapt to changing client preferences and deliver a cohesive, professional design.

In this ad design project, I transformed a client's initial Microsoft Word mock-up into a polished advertisement.

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