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Branding
Role
Graphic Designer
Approach
After thorough visual research, I designed a logo balancing classic and modern elements. The typography paired Capitolium2-Regular for titles with Open Sans for body text, ensuring readability and style. The color palette of warm tan, deep brown, and black conveyed both earthiness and professionalism. Multiple logo concepts were developed, leading to a final design that effectively represented the company's expertise and values. The project culminated in a cohesive set of branding collateral that maintained consistent use of fonts and colors across all materials.
In this branding project for B&G Install, a family-owned carpet and tile installation business, I created a modern brand refresh that honored their heritage while elevating their image.
